Digital Campaign Manager

At PMI, we're totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions! It's an exciting, ever-changing environment - ideal for experts who are driven, disruptive, and dynamic. If you're comfortable with ambiguity and excited by the challenge of shaping things from the ground up, you'll be in your element here. There's endless space to develop, too, so you'll be progressing your career as fast as you can build our smoke-free future. We are currently looking for a Digital Campaign Manager to join our team in Global Studio (London). Hybrid work is available. Your day to day:

• You'll develop an in-depth understanding of all policy areas within the organization and the core messages and strategies of the EA function with the aim of communicating

these to key political partners.
• Own strategic initiatives from digital media planning, tactics to measurement. Providing a clear rationale on strategy and partner selection, campaign design, execution and reporting. Hold overall responsibility for campaign performance (brand and/or acquisition) against forecasts, optimizing results for continued improvement and providing new ideas and solutions Coordinate the efforts of agencies, consultants and internal team members Proactively generate opportunities, working closely with External Affairs colleagues to make sure the digital campaigns help to achieve our wider objectives and those of our members To acquire and confidently grasp technical and complex policy issues affecting the industry, and be able to turn this into clear messages and action plans. Qualifications: Bachelor's degree in communication, digital marketing or related fields Has at least 7 years' work experience in either a major corporation, issue

advocacy organization, consultancy, or political organization
• Strong analytical skills with a passion for connecting the dots from disparate data sources to produce compelling trends and insights Interest in politics and the experience to identify data points which are politically compelling Exceptional communication and project management skills Detail-oriented mindset Strong project management skills to engage and collaborate with external agencies and consultants Ability and flexibility to manage multiple projects under pressure Experience of using digital channels and social media strategies What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone's contribution is

respected; collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: to deliver a smoke-free future. #LI-Hybrid