Digital Growth Marketing Manager

Following a change in ownership, it's an exciting time, with many plans in the pipeline, including refreshed branding, a new website launch and various new product launches in 2024. With this newness and the sheer growth in the active nutrition space, we need the right person to lead and build our digital marketing activities, to drive more brand awareness and sales growth.

Who we're searching for

We are looking for an ambitious and experienced marketer, to help us drive significant growth through Performance Marketing, Content Marketing and Retention Marketing. We will need you to drive acquisition, conversions and lifetime value via our website (Direct to Consumer) and Amazon (UK and EU).

Since the acquisition in 2021, we have relied on agencies to help us get the word out and bring in new customers. However, with so much going on, we are keen to bring some control back in-house and are looking for the right person to lead and develop this function.

As an allrounder, in a growing brand, you will need to get involved in all areas of marketing, including:

• Creating and owning our performance marketing strategy & execution.


• Owning the entire customer lifecycle funnel from awareness to retention


• Content creation and copywriting on owned channels.


• Managing the relationships and performance of agency partnerships


• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC


• Collaborative innovation and experimenting across channels to improve marketing efficiency, acquisition and drive sales.


• Retention marketing including loyalty schemes, referrals and maximising flows


• Maximising affiliate marketing partnerships


• Reporting on performance and plans


Who you are

You are an all-round digital marketer who can combine creativity and commercialism. Managing numbers does not faze you, but your real passion is finding ways to connect with the people who will most love what we do.

You will be working for a small team, so being proactive, entrepreneurial, and a real self-starter are mandatory traits. We will need a lot from you, but we'll give you the opportunity to create something special.

Your skills and experience

Experience in both performance marketing and content creation for a likeminded brand or D2C business is essential. We need to get a good return on our marketing activities, and even more important is helping us build our reputation as a leading health and nutrition brand.

Knowing how to manage and operate Meta Ads, Google Ads and Analytics, Amazon Seller Channels, Shopify (including SEO and apps), Klaviyo and Awin will be critical. It's a lot. You should know the basics, but more importantly, you should have an appetite to learn what you don't already know.

Collecting and reporting on KPIS is something you can both do and use to make informed decisions. You will know your CAC from your CRO and are mindful that over-egging LTV is the road to ruin.

You will also be creative by nature and know what it means to develop effective content and ads. Video, display ads, packaging, product shots, blogs, emails, PR copy, and social posts will all be something you know and love.

The Team

The business is led by Chris Yandell, who fell in love with BodyMe and bought it in 2021. It's a small, close-knit team, and we want to grow it with people who share our passion for health and doing business the right way. We are proud to run our production in house and having an in-house nutritionist and product developer, giving us full control of our range and marketing/customer touch points.

You will be reporting directly to Chris and will be our first in-house marketing professional.


• Bachelor's (preferred)


Experience:

• Digital marketing: 4 years (required)


• D2C Growth Marketing: 2 years (required)


Work Location: Hybrid remote in Bristol, BS31 1PF

Over the last thirteen years, BodyMe has become a trusted, sustainable nutrition brand in the UK and across Europe. We exist to make it easy for people to eat better, live healthier and do a bit of good. If this resonates with you, you might be a great fit.

Unit 2 Rock Hill Estate, Wellsway, Keynsham, Bristol, Bristol BS31
Hybrid work
£40,000 - £50,000 a year - Full-time, Pulled from the full job description

• Company pension


• Employee discount


• Free parking


• Health & wellbeing programme


• Private medical insurance


• Work from home, Depending on your experience we will offer a basic package of 40K - 50k per annum + comprehensive health insurance for a full time role.


We will also consider a fractional (part-time) relationship if more flexibility is critical to you.

Job Type: Full-time

Pay: £40,000.00-£50,000.00 per year,
• Company pension


• Employee discount


• Free parking


• Health & wellbeing programme


• Private medical insurance


• Work from home


Schedule:

• Monday to Friday