Group Marketing Manager

A fantastic opportunity has arisen for an ambitious Marketing Manager to join one of the best regarded regional motor Groups in the UK, leading and executing our marketing strategy to deliver commercial success across all of the Waylands brands.

You will be based at our Oxford office, with travel across our 10 sites in Berkshire, Wiltshire, Oxfordshire and Avon, as well as attendance at some of our product placement events.

A hands-on approach required for all areas of communication and marketing for the business, supported by a team of 2 assistants. Successful candidates will need a passion for customer experience and a real interest for growing the business with the following key responsibilities. You will:

• Develop and execute cost effective and comprehensive marketing plans to achieve company objectives, including increasing brand awareness, generating sales and aftersales enquiries and driving revenue growth.


• Oversee the company's online presence, including website management, search engine optimisation, and social media channels; managing the providers and agencies involved in each of these key areas.


• Working with internal management team, suppliers and manufacturers to develop marketing campaigns that align with business goals and target audience preferences.


• Manage the creation and distribution of all marketing materials for the group, including showroom assets, direct mailers, adhoc digital content and social media campaigns.


• Plan and execute events, product placements and promotional activities to engage customers and showcase our products and services.


• Ownership of CRM for the business, ensuring regulatory compliance in line with GDPR with ongoing maintenance to ensure accuracy at all times.


• Regular reporting to directors key performance indicators including ROI on marketing spend. Providing relevant commentary and construct action plans for improvement on any falling short of expectations.


• Stay up-to-date with industry developments, best practices, and regulations to ensure compliance and maintain a competitive edge
  
  As well as being a hands-on self motivated team player, successful candidates will ideally demonstrate the following:


• Minimum of 5 years of experience in marketing with a focus on the automotive industry strongly preferred.


• Strong analytical skills and the ability to interpret data to make informed decisions and recommendations.


• Excellent communication and presentation skills, with the ability to effectively convey ideas to diverse audiences.


• Proficiency in digital marketing tools and platforms, including CRM systems (Keyloop preferable), Google Analytics, and social media management tools.


• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement., Automotive Marketing: 1 year (required)
  
  Waylands are an independent family owned car dealer. Our company value "our people are at the heart of our success" is demonstrated by the fact that we have won the AM Dealer Group of the Year award four years running. A recent staff survey showed that 98% of our team would recommend working at Waylands to their friends and family.


Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you're interested in learning more, we'd love to receive your application.


• Salary of £60k plus bonuses (OTE £75k)


• 3x basic salary life cover


• Company vehicle scheme


• 31 days holiday per year (including Bank Holidays)


• Benefits platform with employee support programme


• Discounted rates of vehicle parts and servicing


• Contributory pension, Job Types: Full-time, Permanent


Pay: £60,000.00-£75,000.00 per year

Benefits:

• Bereavement leave


• Company car


• Company pension


• Employee discount


• Enhanced maternity leave


• Enhanced paternity leave


• Free parking


• Health & wellbeing programme


• Life insurance


• On-site parking


• Private medical insurance


• Referral programme


• Store discount


Schedule:

• Monday to Friday


Supplemental pay types:

• Bonus scheme