Performance Marketing Manager
AO RETAIL LIMITED
Performance Marketing Manager
Salary Not Specified
AO RETAIL LIMITED, Bolton
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 20 Apr | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 1478c128a27b48c3a85720d95bdaf809
Full Job Description
- Management of the performance marketing channels to execute against the AO Mobile targets, including strategy, planning, forecasting, and reporting.
- Plan and manage marketing campaigns across various channels, including digital marketing (PPC, SEO, Affiliates, Paid Social) and social media.
- Ownership of the PPC and Affiliate programmes, including search and display advertising, monitoring budgets, bids and performance metrics to achieve maximum ROI.
- Create and execute on activities to drive on-going engagement with our mobile base aligned to our Customer Lifetime Value (CLV) and retention strategic vision.
- Work closely with the Digital Marketing Manager, channel managers and executives to test, learn and improve the CX and conversion rate of Performance Marketing visitors through better ads, landing pages and customer propositions.
- Ensure consistent branding across all marketing materials, adhering to AO brand strategy and approach.
- Manage and develop the Performance Marketing team, providing guidance and fostering a culture of continuous improvement., Mobile Number
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We want to make sure you're given the best possible chance to shine in your interview, so you may need us to do things in a slightly different way. This could be requesting a ground floor room or bringing along a sign interpreter to name just a few.
Fill in the below box if there's anything we need to know so we can adjust the process to support you.- Performance marketing experience working in a fast-paced commercial environment (ideally within the mobile industry).
- Demonstrated track record of working in performance marketing channels such as paid search, paid social, affiliate marketing and display advertising.
- Passionate about analysing data to inform channel performance reporting, insights, and ultimately decision-making
- Strong understanding of web analytics, attribution modelling and conversion tracking.
- Creative thinker with a passion for driving results and achieving business objectives through generation of innovative ideas.
- Proven experience in managing and developing marketing teams.
At AO Mobile, we're all about pushing boundaries and redefining what's possible in the mobile industry. You'll be at the forefront of our mission, leading campaigns that captivate audiences, drive acquisition, and keep our customers coming back for more. - Our Value Creation Plan; We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance.
- Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
- Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
- Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
- Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
- Discounts; exclusive discounts across our product range.
- Family leave; Enhanced Maternity, Paternity and Adoption leave.
- Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
- On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!
- #LI-KP1
Please tell us your salary expectations?
Describe your responsibilities
Not only will you lead, develop, and support our Performance Marketing team, you'll enhance visibility and engagement with our big brands such as Google, Apple and Samsung! All whilst driving revenue growth across the AO Mobile portfolio, including Mobile Phones Direct, Affordable Mobiles, and Buy Mobiles., We're known for helping our customers brilliantly - and it's no different for AOers. We care about more than what's on your CV, because together we can do extraordinary things., AO is for everyone
We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work.
We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.
We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.
And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer.
How will we use the data?
After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve.
The data will never have any bearing on whether an application is successful or not and will not be available to hiring managers at any stage.
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By ticking, this means you are giving us your permission to keep in touch with you over the next 12 months using the information you have submitted. We will share content with you every now and then about AO and update you on relevant job opportunities. To opt out at any point, please email careers@ao.com
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.